PPC Reseller Agency

Pay-Per-Click (PPC) or Cost-Per-Click (CPC) is an internet marketing strategy that is construed far better than organic marketing. It follows a bidding mechanism whereby advertisers bid on keywords and phrases they believe their target audience uses the most to search for their products and services. Everything about the strategy is compelling. It reduces marketing costs, targets the relevant audience, enhances website traffic, and evokes maximum conversion rate. Although a lot of PPC elements go right and add value to the campaign, yet it becomes tremendously frustrating to watch a plunge in the number of clicks and a rise in Cost-Per-Click. Hence, here is a guide on how Max CPC is different from actual CPC, reasons why it is so high sometimes, and measures to lower it to normal. MAX CPC vs ACTUAL CPC There is just one line difference between Max and Actual. As the terms explain themselves, Max means the maximum amount advertisers are willing to pay for each click on their Ads